Teenage Engineering’s CEO says it’ll stop making synths

Kouthoofd tells me that, as part of a reorganization last fall, he announced to his team he is planning to stop making synthesizers altogether. The OP-1 is no exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since.

“Everyone was like, ‘What are you talking about?’ But I’ve come to the conclusion that, for us, the products aren’t the business,” Kouthoofd says. “We can be so much more than that.”