Black Friday 2025: Early deals

November is here, and while Black Friday 2025 is over a week away, we’ve already seen plenty of sales kick off early. This year, the mega sale event officially begins on Friday, November 28, 2025. It will be followed by even more deals on Cyber Monday, which takes place this year on December 1, 2025.

But, much like in recent years, many major retailers have jumped the gun with several dropping deals as early as November 1. Big names like Ninja, Shark, and Currys, have all kicked off early deals right now. Meanwhile, Amazon has announced that it will launch its sale on November 20.

All this means Black Friday has evolved from a frantic one-day shopping frenzy into a full-blown month-long event, giving you plenty of time to browse, plan, and pick up what you really want. That said, many of the top-tier deals still drop on the day itself — and some retailers even go bigger with discounts across the weekend.

With more and more people skipping the high street crowds in favour of shopping online, it definitely pays to know what you’re after. The most popular items can sell out quickly, and once they’re gone, they may not be restocked before the sale ends.

That’s where we come in! We’ll be rounding up some of our absolute favourite deals from across the web to help you find the best bargains. Whether you’re ticking off your Christmas gift list or treating yourself to something special, the November sales could be the perfect time to shop.

While some sales have already begun, we’re still waiting for others to launch throughout the month. But we’re already keeping an eye on early offers. Remember to return to this page in the lead-up to Black Friday and throughout the month, as we’ll be updating it with the latest information and top picks as they become available.

All deals on this page are accurate at the time of writing, but are subject to change. 

Whether you’re thinking about upgrading your TV or eyeing up the latest iPhone, Black Friday is often a dream come true for tech lovers. Every year, the big names roll out some seriously tempting deals—think TVs, smart doorbells, headphones, and more—and 2025 is shaping up to be no different.

November (and especially that long sale weekend) tends to bring some of the best prices we see all year. In 2024, brands such as Samsung, Apple, Sky, and Nintendo all offered hefty discounts. Amazon was also a hotspot, particularly for deals on its own devices like the Fire Stick, Echo Dot, and Kindles. Though Amazon has already launched some early deals, their official Black Friday bonanza won’t commence until November 20.

Our tech team have been on the ball, keeping an eye on deals and sales as they drop, and they will be rounding up some of the best deals from the likes of Amazon, Currys, Argos, Samsung, and more.

If you’re thinking about giving your home a little refresh or fancy adding some new gadgets to your kitchen, Black Friday is the perfect excuse to treat yourself without the guilt of full price. Last year, both John Lewis and Marks & Spencer joined the fun with generous discounts on everything from stylish furniture to pretty home trinkets and accessories. And this year is no different. Already Argos (home of Habitat) has launched some early sales, and we have a feeling there’s even more to come. 

It’s also a great opportunity to save on larger purchases, such as air fryers and vacuum cleaners. Ninja and Shark have, once again, launched early offers that are likely to run throughout November – so you have plenty of time to bag a bargain. 

Even if you’re looking for smaller savings on cleaning essentials, Amazon often offers impressive discounts on everything from mops to multi-surface sprays. It’s a great time to stock up and save without lifting a finger (well, almost).

We’ve rounded up some early deals below, but it’s worth checking back on this page throughout the month as we update it with the latest deals.

On the hunt for a new hair dryer? Or maybe you’re ready to top up your Trinny London skincare stash? Then there’s good news in store because beauty lovers are usually very well looked after during Black Friday. While we don’t have confirmation yet on everyone getting involved this year, we’ve already spotted some seriously fabulous early deals across skincare, perfume, makeup, and beauty gadgets—perfect for helping you look and feel your best as the festive season rolls in.

So far, Lookfantastic, Boots and Superdrug have all kicked off their sales. However, they could launch even more discounts as the month progresses, particularly over that big weekend. 

With more sales to come, it’s also the ideal excuse to start ticking off that Christmas list. With so many discounts flying around, you can treat the beauty lover in your life to something special without blowing the budget. Whether you’re snapping up affordable staples (some purse-friendly brands cut their prices even further) or holding out for a deal on a luxury splurge, there’s usually something for everyone.

Whether you’re on the hunt for a new winter coat or scouting out the perfect Christmas party outfit, now might be the ideal time to bag yourself a fashion bargain. Loads of fashion brands get involved in Black Friday sales. Last year, Marks & Spencer, ASOS, and Monica Vinader all ran some pretty decent deals.

And it’s not just about clothes. Shoes, jewellery, and accessories are usually part of the mix too, so there’s plenty of chance to treat yourself (or someone else) and save some money while you’re at it. 

We don’t know all of the brands that are getting involved some yet, but there are already some early deals and discounts to enjoy.

Traditionally, Black Friday lands on the Friday after Thanksgiving in the US (it is an American shopping event, after all, though undeniably one that’s well and truly taken the world by storm). This year, Black Friday officially kicks off on November 28, 2025, which is a little earlier than it was last year. It’s then followed by Cyber Monday on December 1, when you’ll likely spot a few cheeky last-minute discounts.

These days, Black Friday appears to be starting earlier every year. In fact, it has become something of a tradition for certain brands and retailers to start the ball rolling as early as November 1. Last year, Currys and Ninja ran deals throughout the month, while Amazon stretched its sale over two weeks instead of cramming everything into just one weekend.

Black Friday can cause a bit of a shopping frenzy, so it’s a fair question: Is it actually worth holding out for Black Friday and Cyber Monday to make your purchases?

The answer isn’t totally straightforward, but for the savvy shopper, there are some genuinely good discounts to be had on Black Friday; ones you might not see again for the rest of the year. And with Cyber Monday tagging on an extra day of savings, you’ve got a bit more time to snap up a deal.

The event has been gaining popularity worldwide over the past few years. These days, most retailers jump on board, so you’ll find discounts across everything from fashion and beauty to homeware and tech.

That said, prices can fluctuate online, and it’s often the case that some items quietly creep up in price just before Black Friday, only to be “slashed” back down for the sale. The discount might look dramatic, but in reality, it could be only slightly lower than the normal price.

That’s where planning ahead comes in. If you know what you’re looking for and have a rough idea of the usual prices, you’ll be in a much better position to spot a genuinely good deal. And having a wishlist or clear priorities can help you cut through the chaos, avoid unnecessary impulse buys, and make sure you’re getting the best bang for your buck.

While there are plenty of other sale events throughout the year, like Amazon Prime Day and Boxing Day, Black Friday is still one of the biggest, purely in terms of how many retailers get involved. Cyber Monday is usually an extension of the weekend, and most brands that offer Black Friday deals tend to keep the discounts going through to Monday, too.

The variety of brands participating is huge, so there’s something for everyone. If you’ve been eyeing up a treat for yourself or want to make a head start on your Christmas shopping, there’s a good chance items on your Wishlist could be included in the sale.

Last year, some retailers didn’t even wait for the big weekend – they kicked things off weeks in advance. And with so many brands jumping on the Black Friday bandwagon, it’s pretty much impossible to list them all.

That said, here are just a few of the retailers that ran major sales last year. Some have already began their sales while others are likely to follow suit: